High-converting websites resonate with their ideal customers because they put their customers' stories above their own and share content these customers like and value.
Read More
For a website to increase sales, companies must understand what their ideal customers want, what problems they are helping to solve, and what improvements their customers will experience after using their products and services.
Read More
These three simple SEO tactics are fundamental for making a website appealing to visitors and search engines.
Read More
When designing a website, balance creativity with practicality and carefully evaluate each design decision to avoid overly complex websites with costly maintenance requirements.
Read More
The search engine results page uses 17+ Google features to aggregate, structure, and display relevant search results without having to click on every web page.
Read More
A brand that resonates with potential customers creates loyalty and valuable repeat business, but it also attracts new customers through free word-of-mouth marketing.
Read More
A Google Business Profile is a phenomenal tool for small companies to connect with potential customers, especially when they are local.
Read More
In eCommerce, familiarity rather than creativity is the best approach to alleviate the fear of the unknown and, ultimately, increase your store's conversion rate.
Read More
Like a musical symphony, your logo and your brand must be closely linked and perfectly orchestrated to effectively tell your brand’s story and create its memorable signature look and voice.
Read More
Web browsers have supported gradients for some time. They are increasingly used in web design templates to add uniqueness to your website or online store.
Read More
The effectiveness of your website's brand storytelling depends on how much your layout, visuals, and texts are balanced.
Read More
Present your brand coherently across multiple channels while appealing to your target customers through the same look and feel on social media, in print media, or on your website.
Read More
If your processes are not smartphone-optimized, appealing to customers will become increasingly challenging.
Read More
A simple, uncluttered, and functional website that feels familiar and renders correctly on any device, appears in search results, and offers lots of relevant information will attract more visitors in the long run.
Read More
Accidentally deleting a photo on one Apple device will remove it from all devices because all devices connect to iCloud Photo Library. Consider saving a duplicate picture to iCloud Drive for long-term storage.
Read More
Built-in domains permanently tie you to your website host because you will lose your search engine ranking if you change platforms — unless you have your own domain name.
Read More
Make it easier for visitors to scan your webpage. These 5 principles increase your chances that visitors will find your content engaging and decide to read the full text.
Read More
Part of your website analytics is information about where the traffic to your site originates.
Read More
Photos taken with the latest iPhone Pro models can be worth getting professionally retouched. These three criteria will tell you if you should do it.
Read More
Choosing the right Shopify Theme is less critical than you might think. The theme is only one of seven elements that give your online store its signature look.
Read More